Ingredients Online — Logo Design

This logo was designed for Ingredients Online as part of the company's rebranding. While you can read more about my contributions as a UX/UI designer in this case study, this logo was assigned to the company's team of designers as a competition to try and generate ideas on a new direction for the company. While I tinkered with a number of design variations, we ultimately chose to go with my modern-minimalist wordmark that emphasized the "I" and "O" for Ingredients Online. The final design was selected by leadership for its simplicity, clarity, and alignment with the company’s digital-first identity as a global supply chain provider.

 

See below for use applications.

Software

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Adobe Illustrator (Creative Suite)