qrail-sample-page.jpg

I led the visual branding for Quick Mount PV's QRail product launch leading to an increase in sales leads.

Summary
My Role
Visual Designer
Product Designer
Tools Used
Adobe CS, Balsamiq, Pardot
Timeframe
2-3 Months
qmpv-mockup.jpg

Challenges

Demonstrate Quick Mount PV as a single one-stop solution for all things solar

Build upon our existing designs to build a consistent, but refreshed look

Keep our solar installers in mind while designing and help convince them to switch to QRail for their solar rails

Find a way to tie in all of the marketing together through the creation of a centralized icon or symbol

Process

Cross-collaboration with marketing manager, web developer, sales and engineering teams to produce sample

requests and packaging

Create a defining logo to help establish the company's new lifecycle

Redesign our eBlast using A/B testing; leading to a 20-30% increase in CTA clicks

Produce a new lead-genration page introducing design thinking

qmpv-homepage.jpg
qmpv-qrail-sample.jpg
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" Jason Young brought new ideas and innovations to our marketing initiatives. The visual designs he produced for the QRail product line led to a successful product launch."

- Stri Zulch, Marketing Director

Quick Mount PV

 

Outcomes

Ushering in Design Thinking

Used low-fidelity wireframing to help build new pages prior to development

Organized a cross-collaborative effort between different departments

Advocate for UI design and A/B Testing across the organization

Recent Projects