I led the visual branding for Quick Mount PV's QRail product launch leading to an increase in sales leads.
Summary
My Role
Visual Designer
Product Designer
Tools Used
Adobe CS, Balsamiq, Pardot
Timeframe
2-3 Months
Challenges
Demonstrate Quick Mount PV as a single one-stop solution for all things solar
Build upon our existing designs to build a consistent, but refreshed look
Keep our solar installers in mind while designing and help convince them to switch to QRail for their solar rails
Find a way to tie in all of the marketing together through the creation of a centralized icon or symbol
Process
Cross-collaboration with marketing manager, web developer, sales and engineering teams to produce sample
requests and packaging
Create a defining logo to help establish the company's new lifecycle
Redesign our eBlast using A/B testing; leading to a 20-30% increase in CTA clicks
Produce a new lead-genration page introducing design thinking
" Jason Young brought new ideas and innovations to our marketing initiatives. The visual designs he produced for the QRail product line led to a successful product launch."
- Stri Zulch, Marketing Director
Quick Mount PV
Outcomes
Ushering in Design Thinking
Used low-fidelity wireframing to help build new pages prior to development
Organized a cross-collaborative effort between different departments
Advocate for UI design and A/B Testing across the organization