PresGroup Realty- SOP Manual

Upon working with the real estate marketing agency PresGroup, I noticed that there were a lot of previous inconsistencies in the way that the team worked on ads, emails and landing pages which led to a fairly all over the map visual look when it came to font sizes and types. Although part of it could be attributed to working with different housing communities, the VP of marketing wanted to define a cohesive look for their design to help establish a PresGroup identity. This document was designed to bring a cohesive internal vision between management and marketing when on-boarding and designing.  

Software

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Adobe InDesign (Creative Suite)