Working remotely and cross-functionally alongside internal stakeholders, I was able to provide a new cohesive visual upgrade to the company’s vendor-based SaaS product. This helped establish a grassroots UX effort as I documented and audited our existing products for a cohesive user environment.
Summary
My Role
UX/UI Designer
Timeframe
1+ years
Tools Used
Adobe XD, Jira, Github
Challenges
Learning the intricacies of the company’s agile software development process
Taking existing research and turning them into a workable design solution
Bring together marketing and software development to establish a consistent visual identity. This included pairing down 70+ colors and having to rework WCAG accessibility
Cleaning up a large collection of design debt from a prior lack of documentation and procedures
Process
Stakeholder research with project managers, product owners sales and marketing to ensure a balance between business requirements and user needs
Began with waterfall approach working alongside marketing and converted it to agile approach through the iterative process, introducing UX techniques and processes to increase efficiency while working cross-functionally with development
Iterations based on UATs to refine design after collecting feedback from internal/external users
Internal design audit on the company’s existing software solution to create cohesion between our software/website offerings, aiding in 47% increase to year-over-year sales.
Outcomes
Raising the Company's UX Maturity
Establish user flow development process for software development efficiency
Creating a design system and cohesive look for the company’s SaaS product and
user portal
Advocate for UX design and research across the organization, documenting a
UX roadmap and looking for opportunities to improve user research
Further Reading
Ingredients Online- Basic Marketing PDF: https://mcontent.ingredientsonline.com//media/wysiwyg/seller/images/sellpage/IO-SellerFlyer-BasicMarketingPackage-021023.pdf